About Simba Jones

Established in 2010, Simba Jones operates from its own premises in Worcestershire. Simba (meaning "Lion" in Swahili) spent a happy and slightly wild childhood in Kenya on the east coast of Africa. She and her sister spent this blissful childhood barefoot, in the heat of Mombasa, surrounded by a menagerie of animals - dogs, ponies, tortoises and wild animals that visited their garden such as monitor lizards, monkeys and snakes. Simba and her sister spent most of their time swimming in the Indian Ocean, carefully avoiding the sea urchins; but if they weren't swimming, they were either flying about on ponies or motorbikes. Fast forward the decades and Simba now lives in Worcestershire with her husband and is still surrounded by animals (though not the monitor lizards, monkeys and snakes!) and often escapes onto the Malvern Hills either with her dog, a toy poodle called Inky, or on her horse Lola. Simba's love of Africa is deeply ingrained and has inspired this collection. The combination of the African childhood, the love of dogs and horses, rugged nature and being outdoors has created "Simba Jones".

Swahili - the language

Interested in the Swahili language? It is also known as Kiswahili and is the first language of the Swahili people. There are some cool words in Swahili...

dudu  = insect or any kind of bug;

zuri = good/beautiful;

piki piki = motorbike;

sawa sawa = OK;

pole pole = slowly;

kuku = chicken;

taka taka = rubbish (waste).

It's a fun language and is very theatrical. The native speakers throw their hands and arms about a lot for emphasis and their faces are really full of expression. In Kenya on the coast it is always boiling hot, and I once tried to describe the freezing cold of the English winter to a local fisherman. My vocab has got a bit rusty, so I opened the freezer compartment of a fridge and said "it's like this in here. He fell backwards laughing! I can't think what was so funny about it but they do love a bit of drama.

Trade not Aid

We strongly believe in the power of trade rather than aid to lift Africa out of poverty and building a business around Kenyan products is our way of putting principles into practice Creating beaded products takes considerable dedication and skill from many people. We pride ourselves on ethical production and sustainable practices, ensuring each purchase supports communities in Kenya. One of our workshops on the Kenya coast can been seen on the right.